Date posted 08/21/2024
Client
Santa Fe Relocation
Industry
Relocation Moving Company
Deliverables
Santa Fe Relocation envisioned transforming their annual Tet Survival Guide into a visually captivating community cornerstone. Lacking in-house creative capabilities, they sought a partner to infuse vibrancy and engagement into the guide. Being well known-relocation partners, Santa Fe Relocation also wanted to reach a new audience to increase brand awareness.
Enter Where in Vietnam—a creative force and community builder equipped to bring Santa Fe’s vision to life. Our team took the reins, providing a complete creative direction overhaul. From compelling visuals to captivating copy, we meticulously crafted an 80+ page Tet Survival Guide that seamlessly merged tradition with modernity; function and engagement. We coincided the launch of this guide on the same with the launch of our Where in Vietnam website too.
We created an SEO optimized post to support the Tet Guide so that our guide would be the first when searching about Tet. It was so optimized, people actually found the website and blog post before we officially launched!
The collaboration resulted in a guide that not only survived but thrived, becoming a smash hit!. Engaging content, visually stunning graphics, and Where in Vietnam’s creative leadership transformed the guide into the go-to resource, resonating with over 30,000 readers across Vietnam, shared widely on Facebook, Whatsapp Groups, HR department distribution channels, Embassies, Schools, and through our website.
During the two week Tet campaign our website saw over 2000 unique downloads and 4.8k unique visitors.
Community Connection
The guide fostered a deeper connection with the community, positioning Santa Fe as not just a relocation service but a cultural partner.
Engagement Surge
Readership soared, thanks to the guide’s visually appealing layout and Where in Vietnam’s captivating copy, making the build up and support over the Tet period more fun and influential
Brand Evolution
Santa Fe Relocation witnessed a brand evolution, aligning seamlessly with the vibrant and diverse audience of Where in Vietnam.
In partnership with Where in Vietnam, Santa Fe Relocation turned a simple guide into a cultural phenomenon, reinforcing the importance of creative collaboration in community engagement.
