Date posted 08/21/2024
Client
Play Saigon
Industry
Upscale Sports Bar
Deliverables
Tasked with introducing HCMC’s first upscale sports bar, Play Saigon, we were entrusted with developing a versatile identity system that could accommodate various sports, refining the ambiance, and curating an upscale menu. Additionally, our responsibility extended to crafting an initial social media plan, generating content and bespoke photography, and managing the account to ensure a captivating launch.
Versatility
We conceptualized an adaptable identity system, allowing seamless integration of multiple sports without compromising on the upscale aesthetic.
Branded Ambiance
Collaborating with the owner, we provided consultations on ambiance, ensuring it aligned with the upscale sports bar concept.
Upscale Menu
We designed an upscale menu, marrying sophistication with a sports-centric theme to complement the Play Saigon experience.
Strategic Planning
We developed a social media launch plan, strategically outlining content releases and engagement strategies for the initial three months.
Content Creation
From visually enticing imagery to engaging captions, we created content that teased the upscale sports bar experience and highlighted its unique offerings.
Account Management
Taking the reins of Play Saigon’s social media accounts, we managed interactions, responses, and ensured a consistent and captivating online presence during the crucial launch phase.
Grand Entrance
Play Saigon made a stellar debut, positioning itself as Saigon’s premiere upscale sports bar.
Engaged Community
The social media launch garnered significant engagement, fostering a community excited about the unique concept.
Defined Identity
The identity system seamlessly adapted to various sports, establishing Play Saigon as a go-to destination for upscale sports enthusiasts.
Despite our initial success, the owner decided to pivot towards a different clientele after the first three months. Our collaboration with Play Saigon showcased the power of a well-crafted launch strategy in creating a buzz and establishing a brand’s presence in the market.
