Date posted 08/21/2024
Client
SYSE – Small Plates Concept Restaurant, Hanoi
Industry
Food & Beverage
Deliverables
SYSE, a burgeoning small plates concept restaurant, approached us with a desire to carve a niche in Hanoi’s culinary scene. Armed solely with a logo, the challenge was to cultivate a chic identity, accentuating cocktails, seasonal delights, playful design, and a vivacious social media presence.
Distinctive Identity
We crafted a brand strategy that resonated with SYSE’s essence, positioning it as the go-to chic eatery.
Playful Design
Leveraging a minimalist yet playful design approach, we ensured every visual element reflected SYSE’s dynamic personality.
Identity Creation
From scratch, we developed a cohesive social media identity that mirrored SYSE’s spirit across platforms.
Engagement Strategy
A dynamic social media strategy was devised, emphasizing cocktails, ever-changing dishes, and interactive content to engage the audience.
Account Management
We took charge of SYSE’s social media accounts, ensuring a consistent and engaging online presence.
Creative Direction
Over two years, we creatively directed photoshoots and videography sessions, capturing the essence of SYSE’s culinary artistry.
Menu Design
We designed menus that mirrored SYSE’s personality, creating an immersive experience for diners.
Culinary Charisma
SYSE evolved into a culinary destination, known for its chic ambiance, inventive dishes, and artisanal cocktails.
Social Media Success
SYSE’s social media presence flourished, attracting a diverse audience and cultivating a dedicated following.
Brand Consistency
The brand strategy ensured consistency, aligning SYSE’s offline and online personas seamlessly.
In partnership with SYSE, we transformed a simple logo into a vibrant culinary brand, crafting an identity that not only stood out but also resonated with Hanoi’s gastronomic enthusiasts. From social media management to creative direction, we’ve played a pivotal role in SYSE’s journey to becoming a chic culinary icon in Hanoi.
