Date posted 08/21/2024
Host
Where in Hanoi & Where in HCMC
Industry
Seasonal Markets
Deliverables
Hosting seasonal markets with attendance ranging from 800 to 1800 people over a weekend, the challenge was to seamlessly merge the online and offline realms. The goal was to curate a diverse artisan roster from across Vietnam, spanning jewelry, art, clothing, food, drinks, coffee, and sweets. Additionally, the markets aimed to integrate free workshops, live musical performances, charity silent auctions, and raffles for a dynamic and engaging experience.
Artisan Selection
We meticulously handpicked artisans from diverse sectors, ensuring a rich and varied offering that captivated attendees.
Vietnam Showcase
The markets became a showcase of Vietnam’s creative talent, fostering a platform for artisans to share their craft with a broader audience.
Free Workshops
Engaging workshops were integrated, providing attendees with hands-on experiences in various creative fields.
Live Performances
Musical performances added a lively ambiance, transforming the markets into cultural hubs where people could connect through shared experiences.
Strategic Marketing
We developed a comprehensive marketing strategy, leveraging online platforms to generate buzz and anticipation for each seasonal market.
Campaign Support
Targeted campaigns were launched to highlight the unique offerings of each market, ensuring a diverse audience.
Silent Auctions
Charity silent auctions were organized, providing attendees with an opportunity to contribute while enjoying the market experience.
Raffles
Engaging raffles added an element of excitement, with proceeds contributing to charitable causes aligned with the market’s ethos.
Community Hub
The seasonal markets evolved into vibrant community hubs, fostering connections between artisans and attendees.
Attendance Growth
The attendance numbers consistently grew, with word-of-mouth and social media amplifying the reach and impact of each market.
Charitable Impact
The integration of charity elements provided a meaningful layer to the markets, contributing to various causes and building a socially responsible brand image.
