Bridging the gap between people, place, and brand
since 2019
You might know us by another name.
Where in Hanoi and Where in HCMC are our flagship platforms, together they form Where in Vietnam – a network designed to connect people and experiences across the country.
From curated content to our business directory, our platform helps both residents and travelers discover the best of Vietnam – while giving businesses a meaningful way to be seen
Our Why
We spotted a gap. When we first arrived in Vietnam, we saw how hard it was for new residents and travelers alike to find clear, up-to-date information and feel connected to the city. And we saw how businesses struggled to reach the right audiences in an authentic way.
That’s Why we built WHERE IN VIETNAM
Not just to share recommendations, but to build a platform that bridges the gap between information and connection.
We make people excited to move here, help them settle with confidence, experience Vietnam to the fullest all while giving businesses the visibility they deserve.
Meet our Audience
Our audience is diverse and united by curiosity. They’re culture seekers. Their urban professionals looking to find the best of Vietnam.
From families and teachers , entrepreneurs to digital nomads, and foreigners to locals – they all share an appetite for exploration and quality experiences. They’re the reason our community thrives, and the reason our partners see results.
Our expertise spans:
Building engaged, trusted networks
Storytelling that moves culture and drives visibility
Strategy-led support for brands who want to grow beyond just the Where in Vietnam platform
The WHERE IN Promise
We don’t just create content. We create trust. From hidden street food stalls to luxury hotels, we give our community a well-rounded view of life in Vietnam – and we give our partners the confidence that they’re being seen by the right people.
We’re more than a blog. More than an Instagram account. Where in Vietnam is a trusted platform that turns lifestyle, travel, and community into measurable and searchable brand awareness.
The WHERE IN Team
Behind the scenes is a global team of marketers, strategists, designers, photographers, videographers, web professionals, event organisers and community builders. Together, we bring professional expertise and authentic voices to everything we do.
Featured on
Check out our cities
Hanoi & HCMC
Experience Hanoi Vietnam
@whereinhanoi
Experience HCMC Vietnam
@whereinhanoi
